Selena Gomez’s Rare Beauty Story: From the 2020 Launch to 2026 Growth and Impact

Selena Gomez launched Rare Beauty on September 3, 2020, with an idea that challenged a familiar message in the cosmetics industry: makeup should be something people enjoy, not something they need to feel beautiful. Six years later, the singer and actress had developed a beauty business with a larger retail presence, an expanding fragrance portfolio,…