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Orange Culture history

Orange Culture History: How a Lagos Label Built a Global Fashion Brand

Written on September 20, 2026 in Brand Empire Stories

Orange Culture’s history is not simply the story of a Nigerian label gaining international attention. Since Adebayo Oke-Lawal launched the brand in Lagos in 2011, Orange Culture has built its identity around a more difficult proposition: using fashion to question conventional ideas about masculinity, gender and African style while still building a business capable of…

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