Chanel Brand History: How a Paris Hat Shop Became a Global Luxury House

Chanel brand history is more revealing when it is read as a system of reinvention rather than a list of famous products. Gabrielle Chanel opened Chanel Modes at 21 rue Cambon in Paris in 1910. From that millinery business came resort clothing, couture, fragrance, handbags, footwear and a design language that could be reinterpreted long…