Kate Morgan, Author at Famousi

Who Owns Armani After Giorgio Armani? Foundation Control and the 15% Stake Sale

Written on August 25, 2026 in Brand Empire Stories

Last reviewed: August 25, 2026 Armani is not simply “owned by the Armani family” after Giorgio Armani’s death. The succession structure separates legal ownership, usufruct rights, voting power and day-to-day management. Under Giorgio Armani’s will, the Giorgio Armani Foundation sits at the center of the ownership structure. The will gives it full ownership of 9.9%…

How Levi’s Is Reinventing Its Denim Empire in 2026

Written on August 25, 2026 in Brand Empire Stories

Levi’s is not trying to escape its jeans heritage. Its 2026 brand strategy is built around making that heritage work across more products, more direct customer relationships and more markets. The clearest evidence is in Levi Strauss & Co.’s current strategy. The company says it is advancing a DTC-first model, expanding women’s and head-to-toe denim…