Fendi History: From a 1925 Roman Atelier to a New Creative Era

How a Roman family house kept renewing its craft, creative leadership, icons and sense of place across a century. Fendi’s history begins in Rome in 1925, when Adele Casagrande and Edoardo Fendi opened a fur and leather-goods workshop. A century later, the house is still recognizably Roman, but almost every other part of its operating…