⭐YOUMI (0)
Youmna Khoury, widely known as YOUMI, is a Lebanese entrepreneur, beauty creator and founder of Youmi Beauty. Her career grew from hands-on experience in the beauty industry into social media, then into building a consumer beauty company with an expanding product portfolio and measurable commercial growth.
What makes her story particularly relevant is the shift from recommending beauty products to creating and owning them. Since launching Youmi Beauty in 2017, Khoury has developed the company from categories closely associated with her own beauty identity into a broader business covering lenses, hair products, styling tools, haircare and new beauty categories.
Profile Snapshot
Name: Youmna Khoury
Known As: YOUMI
Nationality: Lebanese
Residence: United Arab Emirates
Profession: Entrepreneur / Beauty Creator / Founder & CEO
Company: Youmi Beauty
Founded: 2017
Known For: Beauty entrepreneurship, Youmi Beauty and creator-led brand building
Major Recognition: Forbes Middle East 30 Under 30 2025 — Commerce & Finance
Before YOUMI Became a Brand
Khoury’s connection to beauty began before she became widely known online. She studied Business Administration at Lebanese University and later opened a beauty salon in Beirut called The Onyx.
That experience gave her first-hand exposure to beauty customers, services and the commercial side of the industry before social media became the main engine of her public career.
As her audience grew, Khoury began noticing the same questions appearing repeatedly: followers wanted to know which lenses she wore, how she styled her hair and which beauty products were part of her routine.
Those questions eventually became more than audience engagement. They helped reveal demand for products already closely associated with her image and beauty content.
Founding Youmi Beauty
Khoury founded Youmi Beauty in 2017.
The company initially focused on products that already had a natural connection to her public beauty identity, including colored contact lenses, before expanding into lashes, hair extensions, styling tools and other categories.
Khoury has remained closely involved in the company’s creative and product direction rather than acting only as its public face. That founder involvement is important to understanding the difference between Youmi Beauty and a conventional influencer merchandise project.
The business was built around categories she already understood through salon experience, personal use and direct interaction with consumers online.
From Creator Audience to Beauty Company
Youmi Beauty represents a wider change in the creator economy: the move from promoting products made by other companies to building and owning a consumer brand.
Khoury’s social audience gave the company an immediate discovery channel, but the business later began to demonstrate growth independently through product expansion, manufacturing relationships and recorded revenue.
According to Forbes Middle East, Youmi Beauty generated $2.7 million in revenue in 2024, representing 12.8% growth. The company then recorded a further 60% increase in revenue during the first nine months of 2025 compared with the same period in 2024.
Forbes also reported that Youmi Beauty works with manufacturers in Italy, South Korea and China, showing that the company’s operations extend beyond a personality-led online storefront.
Expanding the Youmi Beauty Portfolio
Youmi Beauty has gradually expanded beyond the categories that defined its early years.
The company moved from lenses, lashes, hair extensions and styling products into broader haircare, while also developing its presence in categories including skincare and fragrance.
In 2025, the brand introduced Made For Me, a customizable haircare concept designed around different hair concerns rather than a single universal routine.
The launch marked an important step in the company’s development. Earlier products were strongly connected to visible beauty transformation, while Made For Me moved the brand further into formulation-led personal care and individualized routines.
Forbes Middle East 30 Under 30
In 2025, Forbes Middle East included Youmna Khoury in its 30 Under 30 list in the Commerce & Finance category.
The recognition focused on her role as founder and CEO of Youmi Beauty, along with the company’s commercial performance, international manufacturing relationships and expansion into new product categories.
This was an important milestone because it positioned Khoury within a business and entrepreneurship context rather than defining her only through social-media influence.
YOUMI and Youmi Beauty: Two Connected Entities
YOUMI and Youmi Beauty are closely connected, but they are not the same entity.
Youmna Khoury is the entrepreneur, creator and public figure whose visibility helped create early discovery and consumer trust.
Youmi Beauty is the company she founded, with its own product portfolio, manufacturing relationships, commercial performance and growth strategy.
That distinction is central to understanding her career. Social media created an opportunity, but the more significant achievement was turning audience insight into a business designed to operate beyond individual sponsored content.
A Creator-to-Founder Business Story
Khoury’s career reflects one of the most important developments in modern creator culture: the transition from influence to ownership.
Her audience helped reveal demand, but building Youmi Beauty required a different set of skills — product development, manufacturing, positioning, customer experience and long-term business decisions.
The result is a career that now sits at the intersection of beauty, digital influence and entrepreneurship, with Youmi Beauty becoming a business entity in its own right rather than simply an extension of a social-media account.
Offers & Creator Codes
Famousi brings together current public offers, creator codes and other available opportunities connected to YOUMI, Youmi Beauty or her business activities when they are available.
Offers, codes and terms may change over time. Readers should check the current details before using an offer.
Discover YOUMI on Famousi
Discover more about YOUMI through her Famousi profile.
Explore Youmna Khoury’s creator journey, the growth of Youmi Beauty, new product launches, business milestones, documented industry connections, related stories and current opportunities as new content becomes available.
