Levi’s is an American denim and apparel brand rooted in the history of Levi Strauss & Co., founded in San Francisco in 1853. Closely associated with the invention of the blue jean in 1873, Levi’s has grown into a globally recognized name in denim, combining its heritage with evolving styles, collections and modern retail experiences.

About Levi’s

The story behind Levi’s begins with Levi Strauss, who established a dry-goods business in San Francisco in 1853. Twenty years later, Strauss and tailor Jacob Davis received a U.S. patent for reinforcing work pants with metal rivets at points of strain — an innovation that became the foundation of the modern blue jean.

Over generations, Levi’s developed from its workwear roots into an internationally recognized fashion and lifestyle brand. Denim remains central to its identity, while the brand continues to reinterpret its heritage through new fits, collections and collaborations. Levi Strauss & Co. describes Levi’s as its flagship brand and an enduring symbol of classic American style.

What Levi’s Offers

Levi’s is best known for its jeans and denim, including the iconic 501® line, alongside jackets, trousers, shirts, T-shirts, sweaters, shorts and accessories.

Its range now spans clothing and accessories for men, women and younger customers, with products available through Levi’s retail channels and online stores in markets around the world.

Discover Levi’s on Famousi

Famousi follows Levi’s as an influential global fashion and denim brand, exploring its heritage, evolution, collections, collaborations and place in contemporary style.

Discover Levi’s-related stories and brand insights on Famousi, and explore current opportunities or offers when relevant deals are available.

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