A cosmetics brand does not usually need a kitchen to introduce itself to viewers. Benefit Cosmetics Middle East chose that setting for Benefit Kitchen, a Ramadan entertainment series built around food, games and creators. Iraqi content creator Ilyan Saqer became the host of its second season, bringing the humor and informal communication familiar from her social videos into a group program.

Also known as Ally Haki, Saqer is a Dubai-based creator whose content covers beauty, personal style and everyday situations. Her Instagram account, @ilyansaqer, and her TikTok videos connect her with Arabic-speaking audiences, while brand projects have placed her in presenting and campaign roles.

Ilyan Saqer: Profile Snapshot

• Name: Ilyan Saqer
• Also known as: Ally Haki
• Nationality: Iraqi
• Professional base: Dubai, United Arab Emirates
• Profession: Digital creator and campaign presenter
• Instagram: @ilyansaqer
• TikTok: @ilyansaqer1
• Documented projects: Benefit Kitchen Season 2, Benefit beauty productions and OMO Wonder Wash's 15-Minute Challenge

Beauty and Humor in Everyday Videos

Saqer's social content brings together outfits, beauty routines, humorous exchanges and everyday experiences. The formats allow her to move between personal recommendations and light entertainment without following the structure of a conventional television program.

Fashion also appears regularly in her content. A September 2026 outfit post featured clothing identified with Primark Middle East. The reference establishes the presence of the products in that content, but not a long-term paid partnership or ambassador appointment.

Hosting a Ramadan Series for Benefit

Benefit Cosmetics Middle East announced the second season of Benefit Kitchen for Ramadan 2025, with Saqer as host. The five-episode format brought together 15 regional creators to participate in recipes, challenges and games.

Guests included Noor Stars and Bessan Ismail. The series gave Saqer a role that depended on conversation, participation and keeping an entertainment format moving rather than performing only for her own camera.

For Benefit, the program created a broader context around its public-facing brand activity. For Saqer, it provided an opportunity to work as a presenter alongside other creators.

Further Beauty Work With Benefit

Her connection with Benefit also appeared in a September 2026 Savoir Flair production for The POREfessional Concealer, in which she was credited as on-camera talent alongside Omid.

This was a documented appearance in a specific beauty production. The evidence does not establish that Saqer owns a part of Benefit Cosmetics or holds a permanent ambassador appointment.

An OMO Campaign Built Around Padel

Another commercial project placed Saqer in a very different environment. In April 2026, she participated in OMO Wonder Wash's 15-Minute Challenge: Padel Rush in Dubai.

The campaign used activities organized around 15-minute periods to communicate a quick-wash product message. Creators joined sports and other challenges while the laundry process formed part of the event concept.

Saqer was one of several creators named in the campaign coverage. Her participation reflects a specific promotional activation, not ownership of OMO or its parent company.

Ilyan Saqer on Famousi

Saqer's projects show how everyday lifestyle content can lead to different kinds of professional work. Benefit Kitchen used her as a presenter, a beauty production featured her as talent, and the OMO event brought her into a sports-centered campaign.

Famousi can follow her next appearances and the brands involved, while distinguishing personal recommendations from documented advertising relationships. Public shopping codes associated with Saqer are relevant when their original source, conditions and current availability can be confirmed.

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