Charli D'Amelio is an American dancer, digital creator and Broadway performer who became famous through TikTok before expanding into television, fashion and professional dance. She won Season 31 of Dancing with the Stars, performed in the Broadway musical & Juliet and became a Prada ambassador.

Her career also includes product collaborations with Dunkin', Hollister and Kate Spade New York, alongside earlier involvement in her family's consumer businesses. In 2026, her professional direction became more independent. She returned to creating dance videos while continuing her fashion relationships, following the end of her participation in D'Amelio Brands and Be Happy Snacks.

Charli D'Amelio: Profile Snapshot

• Full name: Charli Grace D'Amelio
• Date of birth: May 1, 2004
• Birthplace: Norwalk, Connecticut, United States
• Nationality: American
• Profession: Dancer, digital creator and Broadway performer
• Known for: TikTok dance videos, Dancing with the Stars and & Juliet
• Digital career began: 2019
• Major television achievement: Dancing with the Stars Season 31 winner, 2022
• Broadway debut: & Juliet, 2024
• Broadway role: Charmion, October 2024 to September 2025
• Documented fashion role: Prada Ambassador, confirmed in 2026
• Selected collaborations: Dunkin', Hollister, Social Tourist and Kate Spade New York
• Fragrance project: Born Dreamer, launched in 2022
• Former family business involvement: D'Amelio Brands, D'Amelio Footwear and Be Happy Snacks
• Documented investment history: Step, acquired by Beast Industries in 2026
• Recognition: Forbes Top Creators 2026, No. 6
• Instagram: @charlidamelio
• TikTok: @charlidamelio

Before TikTok: A Childhood Dedicated to Dance

Charli grew up in Norwalk, Connecticut, where dance was already an important part of her life long before she became known online.

She trained as a competitive dancer for years, gaining experience in rehearsals, choreography and live performances. This background helped shape the videos that would eventually introduce her to an international audience.

In 2019, Charli began posting on TikTok. The app allowed her to share short performances that brought her dance training into a format viewers could easily watch and recreate.

Her videos included choreography to popular songs, dance trends and collaborations with other young creators.

Although some of the dances were short, Charli's experience as a performer was visible in her timing and movement. The combination of a familiar social media format and her dance background helped attract viewers.

Her audience grew rapidly during the final months of 2019 and throughout 2020.

In November 2020, she became the first TikTok creator to surpass 100 million followers on the platform.

The milestone gave Charli a level of public recognition that extended beyond TikTok. Companies, television producers and fashion brands began developing projects with her.

The D'Amelio Show and Her Television Career

In 2021, Charli appeared in The D'Amelio Show, a documentary-style reality series released through Hulu.

The program featured Charli, her sister Dixie D'Amelio and their parents, Marc and Heidi D'Amelio.

It followed their experiences as the family's professional opportunities expanded into music, fashion and entertainment.

The series also documented Charli's adjustment to working in a highly visible industry at a young age.

Hulu released three seasons of the program, giving viewers a longer account of her career than the short videos that had established her audience.

The show became part of her entertainment portfolio, but it was not a business that Charli independently founded. It was a television production developed with an established production team.

Her next major television achievement placed dance at the center of her work.

Winning Dancing with the Stars in 2022

Charli joined Dancing with the Stars in September 2022, competing in the show's thirty-first season.

She was paired with professional dancer Mark Ballas, who returned to the competition after several years away.

The program required the pair to prepare different dance styles each week, combining technical instruction, rehearsals and live performances.

Charli's earlier competitive dance experience provided a foundation, but ballroom dancing introduced additional techniques and performance requirements.

On November 21, 2022, Charli and Ballas won the season's Mirrorball Trophy.

They finished ahead of finalists Gabby Windey, Wayne Brady and Shangela.

The win was significant because it established Charli as a performer capable of working successfully in a professional television dance competition, beyond creating choreography for social media.

She later continued pursuing opportunities that required more sustained rehearsal and live stage performance.

Broadway: Performing in & Juliet

In October 2024, Charli made her Broadway debut in & Juliet, the musical that reimagines what happens after the ending of Shakespeare's Romeo and Juliet.

She joined the production as Charmion, a dance-focused role.

Her performance began on October 29, 2024, at the Stephen Sondheim Theatre in New York City.

Unlike a short online dance video, a Broadway production requires performers to maintain a consistent performance across a scheduled run of live shows.

Charli worked within an established musical company, performing choreography as part of a larger theatrical production.

Her engagement was extended, and she remained in the role until September 7, 2025, according to the Broadway League's official performance records.

This was her first credited Broadway production. It did not establish that she owned or produced the musical.

The experience expanded her career into professional theater and provided an opportunity to use her dance training in a different environment.

Dunkin': Turning a Personal Coffee Order Into a Campaign

One of Charli's earliest major consumer-brand collaborations was with Dunkin'.

In September 2020, the company introduced a drink called The Charli, inspired by her preferred coffee order.

The drink combined Dunkin' Cold Brew with whole milk and caramel swirl.

Dunkin' supported the launch with promotional videos and activities designed for Charli's audience.

The company followed the original collaboration with another drink variation and a limited merchandise collection in 2021.

This relationship demonstrated how a digital creator's personal preferences could become part of an established restaurant chain's marketing.

However, the drinks and merchandise were Dunkin' products developed through a commercial collaboration. Charli did not acquire ownership of Dunkin' through the campaign.

The original promotions were time-limited, and their existence does not establish current menu availability or active discounts.

Social Tourist: Creating Fashion With Hollister

In May 2021, Charli and Dixie collaborated with Hollister to launch Social Tourist, a youth fashion brand.

The project was developed through Abercrombie & Fitch Co., Hollister's parent company.

According to the retailer's official announcement, the sisters participated in product selection, design, branding, positioning and marketing.

Social Tourist offered clothing inspired by different aspects of their personal styles, including everyday essentials, trend-focused fashion and swimwear.

The launch followed an earlier commercial relationship with Hollister, which had already involved denim promotions and collaborative clothing collections.

One of the project's notable activities was a TikTok fashion show in June 2021, where the sisters introduced a new collection through a livestream.

This gave viewers an opportunity to see the products while interacting with the creators associated with the brand.

Social Tourist was a co-created fashion business within the Abercrombie & Fitch portfolio. It was not an independently owned clothing manufacturer founded solely by Charli.

The original partnership agreement was described as multi-year. That historical agreement and any older product pages do not independently establish Charli's current ownership or continuing contractual role in October 2026.

Born Dreamer: Her First Fragrance Project

Charli entered the fragrance category in 2022 with Born Dreamer.

The perfume was developed with fragrance company Robertet and launched through Ulta Beauty.

Charli discussed the development process in an interview with Allure, explaining that she wanted a fragrance she could wear regularly.

The original scent combined notes associated with pear, citrus and jasmine, alongside warmer base notes.

The launch also emphasized packaging designed to support refilling.

Born Dreamer was a more involved product collaboration than an ordinary advertisement. Charli participated in creating a fragrance associated with her name and personal preferences.

However, a celebrity fragrance launch does not automatically establish that the creator owns the manufacturer, retail chain or every company involved in producing and distributing the product.

The documented launch occurred in 2022. Current availability, manufacturing arrangements and any future releases require separate confirmation from the participating companies.

D'Amelio Brands and the Family Business Portfolio

In 2022, the D'Amelio family became involved in the launch of D'Amelio Brands, a company developed to create consumer products.

Its portfolio grew to include D'Amelio Footwear, introduced in 2023, and Be Happy Snacks, a popcorn brand launched later that year.

Charli participated in promoting and developing products connected to the family's commercial activities.

In March 2024, she appeared with Dixie, Marc and Heidi at a New York event introducing new footwear designs. The family discussed their involvement in product development and the creative decisions behind the collections.

The footwear business later entered a period of change. D'Amelio Brands now describes production under the D'Amelio Footwear name as having wound down, with a new fashion identity called D'AMELIO under development.

Be Happy Snacks continued operating through the family's company, supported by a licensing agreement with SNAX-Sational Brands for manufacturing and distribution.

These businesses are important to Charli's commercial history. However, their current relationship with her changed before 2026.

Her Departure From D'Amelio Brands

In June 2026, People confirmed that Charli was no longer involved with Be Happy Snacks.

TMZ also reported that she had formally separated from D'Amelio Brands and D'Amelio Family LLC, with the process beginning in March 2025 and concluding in November 2025.

The reports established an important change in her business activities.

Older marketing materials and shopping links still connect Charli's image or name with the family's products. Those references document her historical involvement but should not be treated as proof that she continues to manage, promote or own an interest in those businesses.

The companies remain part of her career history, while her current professional activities should be assessed independently.

The available reporting does not provide a complete public breakdown of any financial settlement or securities retained by Charli. No ownership percentage or financial proceeds can be established from those reports alone.

Kate Spade New York: A Fashion Campaign With Ice Spice

Charli's fashion career also includes a campaign with Kate Spade New York.

In April 2025, the fashion house announced its Spring/Summer campaign titled To The Ones Who Carry Us, featuring Charli and musician Ice Spice.

The campaign celebrated friendship through fashion and accessories, particularly the brand's Deco handbag collection.

Charli appeared in the campaign photographs and video, bringing her dance and social media background into a global fashion advertisement.

This was a documented campaign with an established fashion company.

It does not establish that Charli owns Kate Spade New York or created the products featured in the campaign.

The collaboration belongs to the 2025 season. Individual products appearing in the original campaign may no longer be available, and any discounts shown on retailer pages need separate verification.

Prada: A Confirmed Ambassador Role in 2026

By 2026, Charli had established a more formal relationship with Italian luxury fashion house Prada.

On March 2, 2026, Prada published a video featuring Charli preparing for its Fall/Winter 2026 womenswear show in Milan.

The fashion house explicitly identified her as a Prada Ambassador.

The video documented her participation in the fashion event and provided direct evidence of her ambassador status at that time.

It also distinguished her work with Prada from attending a fashion show as an ordinary guest.

This professional relationship should not be confused with a separate Prada Beauty ambassador appointment. Prada's 2026 beauty materials identify Bella Hadid in a different global beauty role.

Charli's documented Prada position is therefore best described using the fashion house's own designation, without extending it into unannounced roles or product categories.

Step: An Investment Connected to Financial Technology

Charli has also been associated with Step, a financial technology company focused on banking tools and financial education for younger consumers.

In February 2026, Step announced that it had been acquired by Beast Industries, the company founded by creator Jimmy Donaldson, known as MrBeast.

The official acquisition announcement named Charli among Step's notable investors, alongside figures including Stephen Curry and Justin Timberlake.

This identifies an investment relationship with Step before the acquisition.

However, the announcement did not disclose Charli's original investment amount, her ownership percentage or the proceeds she may have received from the transaction.

Most importantly, being an investor in Step does not establish that she became an owner of Beast Industries following the acquisition.

The investment demonstrates another form of business involvement in her career, separate from fashion advertising and consumer product collaborations.

Forbes Top Creators 2026 and Her Current Direction

In June 2026, Forbes ranked Charli No. 6 on its Top Creators list.

The publication estimated her creator earnings at $18 million for its reporting period and recorded a combined audience of approximately 209.8 million followers across social platforms.

These are Forbes estimates and measurements for a specific period, not permanent figures or a verified statement of personal net worth.

Forbes highlighted her work as a Prada ambassador, her fashion campaigns and her return to familiar dance videos following her Broadway run.

The publication also noted that Charli had resumed publishing YouTube vlogs.

Her career in 2026 therefore combines several professional activities. Dance remains central to her identity, while fashion campaigns and digital media provide continuing opportunities outside the theater.

Her earlier consumer products and family businesses remain part of her career history, but they should not be used to describe her current ownership interests without newer supporting documentation.

Following Charli's Creative and Brand Projects

Charli continues reaching audiences through social platforms, including TikTok, Instagram and YouTube.

Her videos feature dance, fashion, entertainment and other creative activities, while her brand campaigns connect her with companies operating in different consumer categories.

Readers can follow her current publications through her official Instagram account.

When evaluating products connected to Charli, it is important to distinguish an item she helped create from an item she modeled, promoted or recommended.

Current discounts and creator codes also need to be checked with their original publishers. An older campaign or shopping link does not guarantee that the same offer is still valid.

Charli D'Amelio on Famousi

Charli D'Amelio's career connects short-form social video with professional dance, Broadway and international fashion. Her journey includes winning Dancing with the Stars, performing in & Juliet and working with brands such as Dunkin', Hollister, Kate Spade New York and Prada.

Her commercial history also includes fragrance development, consumer products and a documented financial technology investment. Famousi covers these projects and the companies involved, while distinguishing former business relationships from active appointments. Readers can also find relevant brand offers or creator-shared codes when their current availability and terms can be confirmed.

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