Brent Rivera is an American digital creator, actor and entrepreneur who turned his early success on Vine into a career spanning YouTube entertainment, media production and consumer products. He co-founded Amp Studios with Max Levine and later launched LEVELS, a snack brand introduced in 2025.

Rivera first attracted viewers with short comedy videos. Today, his work includes producing entertainment with other creators, developing digital channels and building businesses beyond his personal social media accounts. In June 2026, Forbes placed him at No. 12 on its annual Top Creators list, recognizing a career that now combines online entertainment with company ownership.

Brent Rivera: Profile Snapshot

• Name: Brent Rivera
• Nationality: American
• Profession: Digital creator, entrepreneur, producer and actor
• Background: Huntington Beach, California
• Known for: Vine comedy, YouTube challenges, Amp World and digital entertainment
• Co-founded: Amp Studios, with Max Levine in 2017
• Founded: LEVELS snack brand, launched in 2025
• Related media network: Amp World
• Professional collaborator: Max Levine
• Creative collaborator: Lexi Rivera
• Selected acting projects: Alexander IRL and Light as a Feather
• Recognition: Forbes Top Creators 2026, No. 12
• Social media: @brentrivera

How Brent Rivera Started With Short Comedy Videos

Brent Rivera began developing an online audience when social media video was still relatively new. Growing up in Huntington Beach, California, he was interested in acting and performing, but creating videos gave him a way to reach people without waiting for a role in a television production.

Vine became an important platform for his early work. Its short video format encouraged creators to communicate an idea quickly, often through a visual joke or an unexpected ending.

Rivera developed a style built around comedy, exaggerated reactions and situations that viewers could recognize from everyday life. The videos were simple to understand and easy to share.

When Vine shut down in 2017, Rivera already had experience creating content for an online audience. He continued developing his presence on YouTube, Instagram and other platforms.

YouTube allowed him to work with longer videos, including challenges, pranks and entertainment involving friends and fellow creators. These productions required more planning than the short videos that had introduced him to audiences.

That change eventually led Rivera toward building a company capable of producing content on a larger scale.

Founding Amp Studios With Max Levine

In 2017, Rivera co-founded Amp Studios with his manager and business partner, Max Levine.

The company was developed to support digital creators through content production, audience development and commercial opportunities.

By that stage, Rivera had learned how quickly an online audience could grow. But building a lasting career required more than producing videos for a single account. Creators also needed production support, business guidance and relationships with advertisers.

Amp Studios brought these activities into a more structured business.

In a June 2020 interview with Forbes, Rivera explained that he wanted to help other creators build audiences and businesses. He discussed how the company worked with talent and advertisers while producing content designed for different social platforms.

Max Levine brought management and business-development experience to the company. Together, they developed a model in which creators could collaborate on entertainment projects while also building their individual careers.

Amp Studios has been associated with creators including Ben Azelart, Lexi Rivera and Pierson Wodzynski. These relationships are documented in industry reporting, although participation in the network at one point does not establish an indefinite management agreement.

Amp World: Building Entertainment Around a Creator Network

In 2020, the business introduced Amp World, a collaborative entertainment channel built around recurring creators.

Instead of placing Rivera at the center of every production, Amp World brought different personalities together for challenges, comedy and group entertainment.

This gave viewers opportunities to follow several creators through the same channel. A person who first watched a video featuring Rivera might later become interested in another member of the group.

Amp World developed into a wider network of channels.

Its official website now identifies three principal formats:

• Amp World: Group entertainment, challenges and collaborative videos.
• Amp Reacts: Videos featuring creators responding to entertainment, trends and popular online content.
• Amp Gaming: Gaming-related entertainment featuring creators from the network.

The different channels serve audiences with different interests, while maintaining connections between the participating creators.

In May 2023, Amp Studios also announced a public casting opportunity for aspiring creators. According to Tubefilter, selected applicants would have the opportunity to join the studio's full-time team in Huntington Beach.

The casting initiative was an example of the company's interest in developing new talent rather than relying only on creators who were already established.

Amp World remains part of Rivera's professional activities, but the entertainment network and Amp Studios should be distinguished. Amp Studios is the company Rivera co-founded, while Amp World is a media brand within the wider business.

How Amp Studios Works With Brands

Advertising and commercial production have been part of Amp Studios' business since its early development.

In 2020, Forbes reported that Amp Studios produced branded content for companies including Coca-Cola, Disney and Chipotle.

These projects show how a creator-focused production company can work with established consumer and entertainment brands.

Such work may involve developing videos, coordinating creators and adapting content for different platforms. It is different from a conventional advertisement published only through one creator's personal account.

The distinction is important when examining Rivera's professional relationships. A brand that commissioned work from Amp Studios was working with the studio's commercial operation. That does not automatically establish a personal ambassador appointment for Rivera or an ownership relationship with the brand.

The documented 2020 clients also should not be treated as proof that the same contracts remain active in 2026.

LEVELS: Brent Rivera's Move Into Consumer Products

After building an entertainment business around digital creators, Rivera entered the snack industry.

In March 2025, he introduced LEVELS, a brand producing flavored corn and potato chips.

The launch was announced ahead of Natural Products Expo West 2025 in Anaheim, California. Rivera attended the event to introduce the products to retailers and industry professionals.

LEVELS presented a distinctive chip shape and three initial flavors:

• Chili Lime: A combination of citrus and spicy seasoning.
• Nacho Cheese: A cheese-flavored snack with a touch of spice.
• Cinnamon Churro: A sweet snack inspired by cinnamon-sugar churros.

The company described its product as a 4D chip, referring to the shape and layered texture developed for the snack.

Rivera's involvement was not limited to appearing in a promotional video. LEVELS identified him as its founder, and Forbes subsequently included the business in its reporting on his entrepreneurship.

The launch introduced a different commercial model into his career. Amp Studios develops media and opportunities for creators, while LEVELS produces physical goods for consumers.

The brand maintains an official LEVELS website where customers can review its products. Availability varies, and the online store may show items as sold out.

Why LEVELS Represents a Different Business

Rivera had spent years creating content that audiences could watch for free. LEVELS introduced a product that customers could purchase and consume.

That difference brought new responsibilities. A snack brand requires product development, manufacturing, packaging, distribution and retail operations.

The LEVELS launch also involved people with experience in consumer products. In March 2025, brand-development professional Anish Sheth publicly discussed working with Rivera on the project over the preceding year.

This involvement places LEVELS within a professional product-development process rather than presenting it as merchandise created solely for a YouTube video.

Forbes continued identifying LEVELS as part of Rivera's business portfolio in its June 2026 Top Creators coverage.

That reporting confirms its place in his entrepreneurial career. It does not establish how much of the company Rivera owns, its current sales volume or the financial performance of individual products.

Brent Rivera's Work in Film and Television

Alongside his digital entertainment businesses, Rivera has pursued acting and other screen projects.

In 2017, he starred in Alexander IRL, a teen comedy that also featured Nathan Kress. Rivera was involved as a producer, giving him experience with a scripted feature project.

He later appeared in Light as a Feather, the supernatural thriller series distributed through Hulu. The project featured an ensemble cast and introduced Rivera to a different style of entertainment from his regular online comedy videos.

These roles expanded his professional experience, but his primary business continued to develop around digital content and production.

Scripted acting and creator-led entertainment involve different production structures. In an acting role, Rivera performs within a production developed by a wider creative team. Through Amp Studios, he participates in building the business and production system behind digital entertainment projects.

Recognition and Forbes Top Creators 2026

Rivera's work has received recognition through creator industry awards and business publications.

At the 2020 Streamy Awards, he received a Creator Honor presented by fellow creator Juanpa Zurita.

He was also nominated for Creator of the Year and Lifestyle at the 2021 Streamy Awards.

In June 2026, Forbes ranked Rivera No. 12 on its annual Top Creators list.

The publication highlighted his work with Amp Studios and his entry into the snack business through LEVELS. It also recognized his continuing audience across major social platforms.

Forbes's ranking reflects its own assessment of creator earnings, audience reach and entrepreneurship. It is not a measure of the ownership percentage or profitability of Rivera's individual companies.

Working With Lexi Rivera and Other Creators

Rivera frequently creates entertainment with his sister, Lexi Rivera, who has developed a substantial independent online career.

Their appearances together form part of the collaborative style associated with Amp World. Lexi also publishes videos through her own social channels and develops separate professional opportunities.

Other creators have appeared alongside Rivera in challenges, sketches and group videos. These recurring appearances allow productions to use different personalities rather than relying on a single presenter.

For Amp Studios, this approach connects the development of individual creators with the wider entertainment network.

It is also important to distinguish creative participation from company ownership. Appearing regularly in Amp World videos does not, by itself, make a creator a founder or shareholder of Amp Studios.

Brent Rivera on Famousi

Brent Rivera's professional career has grown from short comedy videos into media production and consumer entrepreneurship. Amp Studios reflects his work developing entertainment with other creators, while LEVELS represents his expansion into a physical product business.

His projects connect digital audiences with entertainment channels, brand campaigns and consumer products. Famousi covers these business developments and professional relationships while helping readers find relevant public offers or creator codes when they are available and their terms can be confirmed. For followers of Rivera, this creates a way to follow both his entertainment career and the brands connected to his work.

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