Bottega Verde is an Italian beauty and cosmetics brand founded in Tuscany in 1972, with a heritage rooted in botanical ingredients and personal care. From its beginnings as a small herbal shop in the Val d’Orcia, the brand has evolved into a wider beauty company spanning skincare, body care, haircare, fragrance and makeup while maintaining a strong connection to its Tuscan origins.

About Bottega Verde

Bottega Verde’s story began in 1972 in Tuscany’s Val d’Orcia, where a small herbal shop started creating preparations inspired by local plants and flowers. That botanical beginning became the foundation for an Italian cosmetics business built around the relationship between nature, beauty and sensory experience.

The company continues to emphasize its Tuscan roots through Tenuta Bottega Verde, where it studies local biodiversity, cultivates selected botanical species and explores their cosmetic properties. Its current brand identity increasingly presents this relationship with Tuscany as an important part of the Bottega Verde story.

What Bottega Verde Offers

Bottega Verde offers a broad beauty portfolio covering face care, bath and body products, haircare, fragrances, makeup, men’s grooming and sun care. Its ranges are organized around different cosmetic needs and ingredients, with collections featuring elements such as aloe, argan, avocado, vitamins and other botanical or functional ingredients.

The brand operates through both physical retail and digital commerce, supported by services including online shopping, its mobile app, loyalty programme and in-store beauty services.

Discover Bottega Verde on Famousi

Famousi follows Bottega Verde as an Italian beauty brand, exploring its Tuscan origins, evolution from herbal traditions into modern cosmetics, skincare and fragrance development, botanical inspiration and changing relationship between nature, retail and contemporary beauty.

Discover Bottega Verde-related brand stories and insights on Famousi, and explore current opportunities or offers when relevant deals are available.

Show Less