adidas is a German sportswear brand founded by Adi Dassler in Herzogenaurach in 1949. Built around the idea of creating better equipment for athletes, the brand developed from specialist sports footwear into a global name spanning shoes, apparel and accessories, while its Three Stripes became closely connected with both sporting performance and wider style culture.

About adidas

The adidas story has roots in the 1920s, when Adi Dassler began developing sports shoes in his family home in Bavaria and later established a footwear business with his brother Rudolf. After the brothers separated, Adi registered Adolf Dassler adidas Sportschuhfabrik in Herzogenaurach on August 18, 1949, beginning the company under the adidas name.

That same year, the Three Stripes were registered on adidas footwear. Over the following decades, the brand expanded through sport, product innovation and collaborations, eventually extending its influence beyond athletic performance into fashion and popular culture.

What adidas Offers

adidas offers footwear, apparel and sporting accessories and equipment, with products serving both performance sport and everyday lifestyle categories. Its wider portfolio covers areas ranging from football and running to training, outdoor activities and sport-inspired fashion.

The brand continues to connect its sporting heritage with product development, athlete relationships and designs that move between performance and everyday style.

Discover adidas on Famousi

Famousi follows adidas as an influential global sports brand, exploring its German origins, product innovation, iconic designs, collaborations and the relationship between athletic performance, fashion and contemporary culture.

Discover adidas-related brand stories and insights on Famousi, and explore current opportunities or offers when relevant deals are available.

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